3 Pointers to Consider When Making a Business Introduction Video

Many businesses,large and small,use company introduction videos to help people learn more about them and how their products and services can add value to their clients.

But making an introductory isn’t as simple as it may seem. There are a lot of factors you have to consider,like how long it should be or what the script should about. If you’re planning to make a company introduction video as part of your search engine optimization service in Hong Kong,here are pointers to think about.

Decide on the tone and mood

First,you need to decide what will be the tone and mood of your video. Will it be casual and fun or direct and personal? It really depends on what you want to be perceived by prospects,according to animated video production professionals.

Focus on the customers

The people who are going to watch your company profile video is more likely than not curious about how you can help them. So,while it’s good to highlight the strengths of your firm,you also need to think about why prospective clients should get your services. Write your script around how you can provide solutions to their problem.

Include a call to action

Your introduction video should not only get the interest of your prospects. It also needs a strong but subtle call to action that prompts them to do something,like follow your social media pages or contact to learn more about your business.

A company introduction video gives a glimpse of what you are as firm and how you can help improve the lives of your clients. Take these things to account before you make one.

For more information,visit:ConcinnityLimited

What is Scheme Markup? The Lowdown on This Key Local SEO Tool

If you’re running a website for your small business,you’ve probably heard of local search engine optimisation and how it can help your business boost its online presence.

There are various ways local SEO techniques that you can use to improve your site’s search engine page ranking and pull in more visitors But according to seasoned SEO professionals in Hong Kong,one of the things that you should really know is Schema markup.

What is Schema markup?

Schema markup is an essentially a set of HTML code which provides additional context to search engine algorithms about the content on your webpage. For example,if you’re selling apples,having a schema markup can help Google better understand that what you’re selling are fruits and not Apple’s tech products.

What does it do?

The ones who’ll benefit the most from schema are the online users. If your site has a Schema markup values,the search engine algorithm can fetch more detailed snippets about your business,like business hours and location,making it easier for search users to know more about you at a glance. Think of it as a digital business card,which can significantly improve the chance of attracting leads.

Should I use Schema markup?

Schema markup is mostly beneficial for several types of content or business. For example,if you’re hosting an event,providing additional information like the location and event type are undoubtedly useful. That goes the same for providing context about your organisation or business,like who leads the team and where other locations are you operating in.

When it comes to local SEO,you want to build trust and credibility. Potential clients can trust you more when they know more about you,your business and how it can add value to them. Incorporating Scheme markup is a simple way of making your website provide more context to what you do and hopefully lead to leads conversion.

For more information,visit:Concinnity Limited